WHAT INFORMATION DO WE COLLECT?
General Browsing Information
We collect general, non-personal information about visitors to our Site and users of our app, such as the domain type, browser version, service provider, and device type (for mobile) used to access our Site or app. Like many other commercial websites, our Site may employ a standard technology called a “cookie” to collect information about how our Site is used and to remember visitors. This information also provides us information about the technical stability of our Site. For those guests that access our in-store Wi-Fi, we will have access to such guests’ device ID and name, if available.
When you log in to our mobile application, you will be asked whether you want the mobile application to remember you. If you choose yes, the mobile application will remain logged in to your information. At any time you can choose to log out by choosing the logout button on the application.
We only collect personal information from you when you voluntarily submit such information on our Site or when using our app. We use this information for the specific purpose for which it was provided, such as registering for Platesmith Rewards, entering a contest, participating in a survey, finding a Platesmith outlets’ location, making a reservation, ordering online (where applicable) and other purposes described in this Policy.
HOW WE USE COLLECTED PERSONAL INFORMATION
We use the information we collect from you for the following purposes:
to perform the task or transaction that you request;
to understand your preferences and history using our Site, mobile application and related services;
to design initiatives to meet those preferences;
to make it easier and more rewarding for you to use our Site, mobile application and related services by eliminating online hassles; and
to generally make your guest experience at our restaurants more satisfying (in the case of voluntary surveys, push notifications, and customized messages).
If you provide contact information to us, such as a postal or e-mail address, we may use this information to contact you with information about us and our special offers. You can opt-out of receiving these communications from us at any time by following instructions in the communication or contacting us using the information below.
INFORMATION WE DISTRIBUTE OR MAKE ACCESSIBLE TO THIRD PARTIES
We will not provide access to your information other than as described in this Policy.
The information that you provide is collected by Platesmith. In the case of links to our gift card and guest recognition sites, the information you voluntarily provide at those sites will only be shared with those service vendors who help Platesmith administer those websites or mobile application and the services they provide. In any case, these vendors may use the information only for the purpose of administering the digital or mobile application and its services for Platesmith, and are contractually required to protect the information.
We will not sell or share information about you other than as described in this Policy. We may share your personal and non-personal information or preferences with trusted third parties to operate and improve, or provide any service requested by you, on our digital or mobile application.
We may develop and share summary reports for our advertising partners and agencies that contain non-personal aggregate raw numbers or statistics (which means such information will not tell them who it was that stated a preference or clicked an option).
We may be required by law enforcement or judicial authorities to provide personally identifiable information to the appropriate governmental authorities. If requested as part of a legal proceeding, we will provide this information upon receipt of and accordance with appropriate documentation.
From time to time, we may conduct promotions and giveaways on or through the Site and app. As part of registering for those giveaways, you may be asked whether you’d like to receive notifications via email and/or text message to your mobile device. If you agree to those communications, you may receive emails and/or text messages regarding that promotion or giveaway, and text messages may be subject to text message and data rates.
A NOTE REGARDING INTERNATIONAL USERS
This Site and app are operated in the Malaysia. If you access the Site or use the app outside of the Malaysia, you understand and agree that all information that you provide and that we collect will be collected, processed, stored and maintained in the Malaysia and protected as noted in this Policy.
A NOTE REGARDING BUSINESS TRANSFERS
In the unlikely event that Platesmith is bought, sold, files for bankruptcy or otherwise dissolves, all personal and non-personal information collected from and about users shall be considered assets of Platesmith, and as such, may be transferred or sold, in whole or part to one or more other companies as part of that transaction.
A NOTE REGARDING CHILDREN
Like you, we have children of our own and are concerned about their safety when they use the Internet. We want you and your family to be safe while visiting our website. Our Site and app are not designed for or directed to and we do not offer any program participation to children under the age of 13 and will never knowingly request, collect or allow children under this age to provide information about themselves or others on the Site or app. For more information about protecting the privacy and safety of minors online, we recommend you visit http://www.ftc.gov/privacy/privacyinitiatives/childrens.html.
A NOTE REGARDING SECURITY
We operate secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary and only authorized individuals have access to the information provided by our customers. Any particularly sensitive information, such as a customer’s credit card number, is encrypted prior to transmission. To the extent that administration of the program requires us to grant our Service Vendors access to customer information, we insist that they implement similar controls.
If you have any questions or concerns with this Policy or Platesmith’s privacy practices, or wish to opt-out of receiving promotional messages from us, please contact us at http://www.platesmith.com.my/.